The “ISUZU Smoother Drive 2024” program, a nation-wide corporate social responsibility (CSR) and truck roadshow initiative which began on 11 March and concluded with a finale event at the Isuzu Service Center in Shah Alam on 29 March recently, has covered a total combined distance of 3,554 kilometers, logged by 11 Isuzu trucks deployed to the whole of Peninsular Malaysia and parts of Sabah and Sarawak to deliver donated items to the underprivileged communities.
The program was organized by Isuzu Malaysia and 23 of its participating dealers covering 26 locations in conjunction with the month of Ramadhan, as a way to give back to the underprivileged communities. It entailed the dealerships contributing, as well as collecting donated items including daily household goods, non-perishable food and beverage, and clothes from customers, employees and the public.
In Peninsular Malaysia, six trucks that comprised two medium-duty Euro 5 FVR Smoother AMT and four light-duty Euro 4 ELF Smoother AMT were flagged-off from Isuzu Hicom Malaysia (IHM) assembly plant in Pekan, Kuantan on 11 March. In the course of this 19-day program, the trucks were required to arrive at each participating dealership on a pre-scheduled date, as they travel from one location to another.
Upon reaching at each dealership, the trucks were tasked to pick up all the donated items and deliver them to the various charity homes for underprivileged children, physically-handicapped and seniors in each locality. Following the delivery of items to the homes, the trucks made their way back to the dealership for an evening event of truck display and ‘buka puasa’ dinner to thank all the customers and public for their support.
The six trucks for Peninsular Malaysia were divided into two teams. The first team of three trucks covered eight Isuzu dealerships spread across the east coast and northern parts of Peninsular Malaysia. These trucks were driven a total of 1,178.9 kilometers in distance and delivered the donated items to 8 charity homes.
The second team of another three trucks made their stops at 10 dealerships scattered in the southern and central parts of Peninsular Malaysia and recorded a travel distance of 929 kilometers to deliver aid to 16 charity homes.
Meanwhile in East Malaysia, five ELF Euro 4 Smoother AMT trucks travelled a total distance of 1,447 kilometers across the landscapes of Sabah and Sarawak to make their stops at seven participating dealerships showroom and delivered the donated items to 7 charity homes.
Shunsuke Okazoe, Chief Executive Officer of Isuzu Malaysia said “We are very pleased to note that the “ISUZU Smoother Drive 2024” program has successfully benefitted so many charity homes in Malaysia and that we were able to deploy our newly-launched FVR Smoother AMT and ELF Smoother AMT trucks to serve this good cause. We hope that this initiative has indeed go the distance in helping to ease some burden of the charity homes and uplift the spirit of their beneficiaries in this coming festive season.”
“As Malaysia’s top truck brand, Isuzu is committed to ensuring that our efforts encompass a larger spectrum of creating better life, from continuously delivering customer satisfaction through reliable trucking solutions to enhancing sustainability and making meaningful social impact that can help improve the lives around us.”
He further shared, “In addition to the unwavering support from our dealers and customers whom we would like to extend our sincere thanks, the smooth and on-schedule execution of our “ISUZU Smoother Drive 2024” program was also a huge testament of the reliability and efficiency of our trucks in maintaining great uptime during the whole time traversing on various terrains across long-distance.”
Both the FVR Smoother and ELF Euro 4 truck range were launched in Malaysia early March this year in response to the changing industry and environmental landscape which requires greater efficiency and performance balanced with cleaner emission and better sustainability. In addition, Isuzu Malaysia now offers the complete range of trucks from light-duty to prime mover that are equipped with its Smoother AMT technology.
