Honda Malaysia is aiming for an ambitious sales target of 83,000 units in 2025, with a market share goal of 10.6%. This goal is part of the company’s broader strategy to solidify its position in the competitive automotive market.
Central to this vision is the launch of three new models, including the new Civic, which made its debut in January, alongside a series of brand activities aimed at boosting market engagement. The sustained demand for Honda’s current lineup further strengthens the company’s confidence in maintaining its leadership in the Malaysian automotive sector.
Looking to the future, Honda Malaysia remains committed to customer satisfaction and agile market adaptation. The company believes that internal combustion engine (ICE) vehicles, as well as e:HEV (electrified hybrid) models, will continue to thrive.
This is attributed to the growing infrastructure readiness, consumer preferences, and technological advancements in the automotive industry. Honda’s expertise in hybrid technology has earned global recognition, with its e:HEV models representing nearly 30% of the total hybrid car sales in Malaysia in 2024.
Mr. Hironobu Yoshimura, Managing Director and CEO of Honda Malaysia, shared, “Aligned with our 2025 business direction, we are excited to introduce our first Battery Electric Vehicle (BEV), the e:N1. This new model demonstrates Honda’s advanced BEV capabilities and marks the brand’s initial venture into the electric vehicle market in Malaysia. The e:N1 is expected to attract customers with its unique features and will be supported by Honda’s extensive after-sales network.”
The introduction of the e:N1 BEV is an integral part of Honda Malaysia’s business strategy. It supports the company’s global electrification vision and lays the foundation for the launch of three additional BEV models by 2027. This initiative will not only expand Honda’s product range but also solidify its position as a leader in the evolving automotive landscape.
Honda Malaysia continues to enhance its sales and after-sales services through its extensive network of 104 dealerships. The company is dedicated to providing top-tier service, ensuring that all associates stay at the forefront of industry advancements. HondaTouch, the company’s digital platform, has already gained 430,000 active users, reflecting Honda’s commitment to offering a seamless and efficient digital customer experience.
In line with its philosophy of Powering Progress, Expanding Joy, Honda Malaysia is focused on combining internal combustion engine, e:HEV, and BEV technologies to offer sustainable and innovative mobility solutions. This forward-thinking approach ensures that Honda remains relevant and continues to provide versatile and customer-centric solutions that enhance daily life.
Honda Malaysia’s 2024 performance further underscores its strong market position, with 81,600 units sold and a 10% market share. This success led to Honda Malaysia being recognized as the top car brand in the Non-National Passenger Vehicle Segment for the 11th consecutive year. The HR-V, City, and CR-V were the company’s best-selling models, contributing significantly to the overall sales. Additionally, the CR-V, HR-V, and Civic secured the top spots in their respective segments.
Honda Malaysia extends its heartfelt gratitude to its loyal customers for their ongoing trust and support. As the company navigates the shifting automotive landscape in 2025, it remains committed to upholding the Honda DNA, delivering outstanding performance and an exceptional driving experience for all.
