BLH Motor, a Malacca-based motorbike dealership, successfully concluded its 9.9 Super Shopping Day Shopee Live campaign in Malaysia from 7th September to 9th September.
The company achieved a record number of orders for over 50 units of 125cc to 155cc motorbikes, surpassing normal day orders by over 15 times in just eight hours of live streaming. Their first-ever 9.9 Super Shopping Day livestream drove 17 thousand engagements, reaching many digitally savvy Generation Z fans.
The livestream campaign not only built excitement with pre-hype livestreams and exclusive livestream-only RM799 off deals on 7th and 8th of September, BLH Motor consistently educated buyers about the features of top trending motorbikes such as Yamaha Y15ZR, Yamaha Y16ZR, Yamaha LC135, and Yamaha Ego Avantiz.
BLH Motor decided to experiment with livestream during 9.9 this year when they noticed many automotive sellers on it, hoping to utilise the new channel to reach the Malaysian motorbike community to offer full bikes, parts, and accessories.
On 9.9 Super Shopping Day, RM999 livestream-exclusive vouchers off motorbikes priced RM9,999 and above were snapped up by livestream viewers. After asking questions in the chat box, live shoppers put the desired bikes into their shopping cart, remaining assured that they would get after-sales service and care as if they had purchased the bikes in a physical dealership, such as free towing for breakdown incidents and consultations regarding the motorbike.
The widespread popularity and overwhelmingly positive feedback from Shopee’s gearhead fans highlighted BLH Motor’s successful efforts in appealing to a wider community online and levelling up for sustainable growth.
“Never in our time would we even think about doing live streams for motorbikes. This has been such an exciting learning experience, and a major eye-opener. Shopee was there for us every step of the way providing ample support and guidance, which enabled us to expand our market reach and sell more bikes,” according to BLH Motor’s spokesperson.
”Live streaming is similar to selling something offline, except with bigger reach whilst providing a similar level of engagement and interaction. Buyers can engage sellers through Shopee Live within the comfort of their own homes — it is easier and more interesting — effectively another way for online customers to connect with us,” added BLH Motor.
