Daihatsu Malaysia recently reported that it sold 1,190 units of the Daihatsu Gran Max in 2022. The total overall sales volume which includes pick-up and panel van (both in manual and auto transmission) retains Gran Max as Malaysia’s No.1 Pick-up & Panel Van model for light commercial vehicle segment (below 2.0L) in its class for 2022.
While sales were challenging as compared to last year despite the auto industry globally affected by supply chain disruption and economic slowdown, Daihatsu Malaysia still post a strong overall sales performance attributed to the introduction of Gran Max Minor Change (MC) in June 2022 in addition to consistent fleet support.
The most sought-after light commercial vehicle, both Gran Max pick-up and panel van were given a minor change last year with new updates on Power Window, Multimedia Player System, Reverse Camera and 12v-24v Fast Charging USB Port.
“Keeping in mind that convenience and practicality are one of the strongest consideration aspects for commercial vehicle usage, Daihatsu Malaysia aims to deliver an overall driving experience in providing comfort, reliability, safety and above all convenience and practicality in every drive. For that, we believe the Gran Max (MC) receives positive reception, thus contributing to 2022 sales.” said Arman Mahadi, Managing Director of Daihatsu (Malaysia) Sdn. Bhd.
Arman further commented, “We are ever grateful to all of our corporate and individual customers for their perpetual support towards the Daihatsu brand and our sincerest appreciation also goes out to all Daihatsu dealer, business associates who overcame a challenging year together.”
With new vehicles in operation, comes quality assurance in the form of reliable aftersales service. The company saw a trend of steady growth in its service intakes for the past five years despite a slowdown in service activity due to pandemic lockdown that took effect in 2020.
The increasing volume of Daihatsu service intake was in tandem with steady overall sales in 2022, followed by consistent fleet sales support over the course of three years with comprehensive service retention programmed for its dedicated fleet customers.
The Malaysian Automotive Association (MAA) has recorded a total of 78,885 units registered commercial vehicles in 2022 (25% higher than forecasted TIV), further demonstrate there is an improvement in sales of cv segment with increased demand as companies begun to invest in anticipation of an economic rebound after two years of slowdown due to impact of Covid-19 pandemic. Ergo the company is looking forward to the year 2023 to embark on its business transformation plan and dealer network expansion, among these include areas such as northern, southern and east Malaysia.
As the sole exclusive distributor of Daihatsu commercial vehicles in Malaysia, expanding and improving customer reach has always been the company’s top priority. Building the ideal distribution network not only creates opportunities to reach new customers, but also builds brand recognition to stay relevant and competitive among the market leaders, ultimately further growing the company’s revenue and profitability for business sustainability.
Daihatsu Malaysia believes in providing durable vehicles and reliable product offerings as well as to strive in delivering best quality aftersales service for our customers.
“At the end of the day, making our customers, even our dealers and business partners happy and well satisfied is what matters most! Putting a smile and providing happiness to them, as a side effect will harvest trust followed with loyalty and investment in return. And for that, we are forever grateful to our valued customers and associates for their endless support” Arman remarked.
