Brand loyalty is an important aspect in business that is often overlooked yet is a key factor in ensuring that the customer turns to the same brand again for their future needs. This is all the more pertinent in the ever-evolving truck industry that sees fleet operators constantly on their toes to keep their trucks in top condition for the road or even upgrading to newer models to meet the requirements of their clients.
With that in mind, long-time Inokom truck dealer PTM Automotive had their inaugural Inokom Customer’s Day on 7 and 8 May 2014 to show their appreciation to their Inokom customers with great servicing deals and even discounts on new models.
Over those two days, current Inokom truck owners that came in for scheduled maintenance or servicing were entitled to a free 20-point inspection check, free greasing points and free gifts. PTM Automotive also offered discounts on parts and labour fees.
New customers looking to purchase an Inokom truck were in for a good deal as well, with an RM2,000 discount on the truck and a further RM3,000 rebate on the body. Inokom trucks purchased during the two day period were also up for an extended warranty of one-plus-one year or 50,000km. The rebate on bodies stands until the end of June 2014.
“The Inokom AU26 is the best seller as it meets the needs of a wide variety of traders or small businesses,” said Danny Soo of PTM Automotive, who has been an authorised Inokom dealer for 14 years.
“There are currently 15,000 units of Inokom trucks on the road and we usually sell about 10 units a month of the AU26 and larger AD3. In fact, the AU26 is the best-seller in its segment in South Korea,” he added.
PTM Automotive operates a breakdown truck to response to customers that encounter a breakdown with their Inokom trucks. The service is operational 24/7 and has proven to be a major convenience for their customers.
“The AU26’ popularity is based on its versatility as it can function as a mobile kiosk, pasar malam shop, market traders and even as transportation for small businesses,” said Soo.
PTM Automotive is located at Lot 6015, Batu 7 ½, Jalan Rawang, 68100, Batu Caves, Selangor.
