Chery Corporate Malaysia Sdn Bhd (Chery) is set to make history as the first Chinese automaker to export vehicles from Malaysia to the Southeast Asian (SEA) market. This milestone aligns with Chery’s strategic vision to position Malaysia as its regional production hub.
According to Chery Corporate Malaysia Executive Vice President, Leo Chen, the expansion marks a significant step in strengthening the brand’s presence in SEA.
“Chery is progressing well in establishing Malaysia as our production and research and development (R&D) hub in Southeast Asia. By expanding our export capabilities, we are increasing production capacity to meet growing regional demand. Additionally, Chery is committed to supporting Malaysia’s economy, developing local talent, and strengthening our supply chain. Our goal is to make Malaysia the leading export hub for Chery vehicles, including our premium sub-brand, JAECOO,” said Chen.
Chery Exports to Kick Off with Vietnam, Followed by Key SEA Markets
In the first phase, Chery will export JAECOO Internal Combustion Engine (ICE) SUVs and Plug-in Hybrid Electric Vehicles (PHEV) to Vietnam, with additional models and brands to follow. The company will also expand exports to other SEA markets, including Thailand, Brunei, the Philippines, and Singapore.
To support this expansion, Chery’s production facility in Shah Alam, Selangor, will play a key role, alongside strategic partnerships with local assembly plants to scale up production capacity.
Chery’s Record-Breaking Global Growth
Chery continues to strengthen its global footprint, achieving record-breaking sales in 2024. The Chery Group reported over 2.6 million vehicle sales—a 38.4% year-on-year increase—with 1.1 million units exported, marking a 21.4% growth from 2023.
