Michelin has officially unveiled the MICHELIN Primacy 5. This tire is designed for passenger cars and crossovers of all engine types, underscoring the tagline “Confidence Made to Last.” Building on the success of its predecessor, the MICHELIN Primacy 4, the Primacy 5 introduces groundbreaking features aimed at improving performance, durability, and reducing environmental impact.
Meeting the Demands of Modern Vehicles
Prichapakorn Dangrojana, Managing Director of Michelin Malaysia, Singapore, and Brunei, emphasized, “The MICHELIN Primacy 5 is engineered to meet the evolving needs of contemporary vehicles, particularly hybrids and electric vehicles (EVs), which demand higher power and heavier loads. This tire’s enhanced construction is optimized for longer wear life and reduced rolling resistance, ensuring lower operational costs, while its consistent wet grip performance offers unmatched safety over the tire’s extended lifespan.”
As the popularity of larger SUVs and electric vehicles increases in Malaysia, Dangrojana also pointed out that the MICHELIN Primacy 5 is tailored to offer exceptional value, combining safety, performance, and a quieter ride for everyday drivers.
Key Benefits of the MICHELIN Primacy 5:
- Premium Comfort and Quiet Ride:
Featuring a newly designed tread pattern with MICHELIN Silent Rib Gen-3 technology, the Primacy 5 significantly reduces road vibrations and noise. This results in a smoother, quieter, and more comfortable driving experience, even on longer journeys. - Exceptional Longevity:
The MICHELIN Primacy 5 delivers up to 24% more mileage than other premium tire brands. This remarkable durability is thanks to a 10% increase in the void ratio compared to its predecessor, alongside optimized lateral grooves. The inclusion of MaxTouch technology ensures an even distribution of forces during acceleration, braking, and cornering, contributing to longer tire life without compromising safety. - Enhanced Wet Braking Performance:
With 8% shorter braking distance when new, and 13% shorter when worn, the MICHELIN Primacy 5 excels in wet conditions. Its advanced Functional Elastomers 3.0 and MICHELIN EverGrip technologies improve water evacuation, ensuring outstanding braking performance and delivering peace of mind for drivers in rainy weather. - EV-Friendly Design:
Optimized for electric vehicles, the Primacy 5 uses a specialized rubber compound that reduces rolling resistance by 13%. This not only boosts fuel efficiency but also extends the driving range of electric vehicles, making it the perfect tire for eco-conscious drivers.
Sustainability at Its Core
In line with Michelin’s “All Sustainable” strategy, the MICHELIN Primacy 5 incorporates a range of eco-friendly features. The tire boasts a 5% improvement in rolling resistance and an 18% increase in longevity, allowing it to last longer before reaching the legal tread depth, reducing waste. Overall, its environmental footprint has been decreased by 6%, reinforcing Michelin’s commitment to sustainability.
Availability and Pricing
The MICHELIN Primacy 5 is now available in 25 sizes, ranging from 16 to 19 inches, at Michelin authorized tire dealers across Malaysia. For a sleek and stylish look, all 18-inch and larger tires come with premium sidewalls featuring a full-ring velvet line.
Retail prices for the MICHELIN Primacy 5 range from RM477 to RM1,026, offering customers top-tier performance and sustainability at a competitive price.
