Fans of modified cars, electric vehicle enthusiasts and those shopping for new cars can look forward to the International Modified (IAM) Kuala Lumpur and Malaysia International Motor Expo (MIME) 2023 which will be held from 27-29 October 2023 at the Malaysia International Trade & Exhibition Centre (MITEC) in Kuala Lumpur.
Endorsed by the Malaysia Automotive, Robotics and IoT Institute (MARii), the show promises a curated showcase of vehicles, products, innovations, and latest development in automotive technology by automotive stake holders, car/motorcycle dealers, and original equipment manufacturers (OEM).
What makes IAM-MIME 2023 unique is that it incorporates three automotive genres under one roof: Firstly, it is a showcase of new cars legacy automakers and new marques. The second element is a showcase dedicated to an Electric Vehicle (EV) Fest which will showcase a variety of EVs that provide mobility with an approximate 400km of range on a single charge but with a price range ranging from RM100,000 to RM500,000.
Among the vehicles on display will include Mercedes-Benz’s EQQ 350 sports utility vehicle (SUV) and a wide range of models from Mazda, KIA and Peugeot brought by Bermaz Auto Berhad.
Also on display will be a modified Tesla brought by Exotic Mods Sdn Bhd an independent Tesla and European sales, spare parts, service and repair centre. The show will also include displays by JPM Museo, one of the largest private collectors of hypercars and iconic cars in Malaysia, and Utama Motors renowned for its supercar collection.
MIME Founder Yamin Vong said one major attraction of the show will be to provide as many visitors and potential buyers the experience of test driving electric vehicles. The show will also be conducting a digital polling for the “Peoples’ Choice Car of the Year” and participants of this 10 question poll will also stand to win hourly prizes.
The “Peoples’ Choice Car of the Year” will be announced at a special Car of the Year Awards to be held on 15 November 2023.
The third and most vibrant component of the show will be a grand showcase of about 300 customized cars that will form the epicenter of the International Automodified (IAM) display which has grown exponentially to become Southeast Asia’s largest and longest running modified car show.
Regarded as Southeast Asia’s largest car tuning and lifestyle show as well as competition, IAM has had the distinction of touring more than 38 cities throughout Indonesia since 2001 and has since expanded to hosting shows in Malaysia, Singapore and Thailand. The show attracts thousands of car enthusiasts and aficionados with nearly 100 individual awards presented to the best displayed vehicles in each category.
First held in Malaysia in 2011, IAM combined forces with MIME in 2022 where close to 104,000 people visited the inaugural three-day show held at the Kuala Lumpur Convention Centre. Last year’s showcase featured more than 100 of Malaysia’s top grade modified vehicles with the numbers expected to triple this year.
This year’s regional IAM tour kicks off in Singapore from 21-22 October before stopping in Kuala Lumpur,Malaysia on 27-29 October. The show will then travel back to Jakarta, Indonesia on 2-3 December before the finale being held in Bangkok, Thailand on 9-10 December. The show is also working towards making its debut in the United States in Summer 2024.
International Modified (IAM) Kuala Lumpur and Malaysia International Motor Expo (MIME) 2023 will also feature a wide variety of attractions which includes racing simulators, an RC (remote controlled) exhibit, gatherings by numerous car clubs, a display of royal exotic cars, a live music festival and lots of prizes and giveaways for the public.
