Marking five decades of the BMW 3 Series, BMW Malaysia recently unveiled a highly exclusive model — the BMW M340i xDrive Edition 50 Jahre which is priced at RM396,800. Limited to only 50 units nationwide, this limited-edition release is designed as a tribute to the enduring legacy and dynamic spirit of the 3 Series.
Also, the special model can only be purchased through BMW Shop Online, reflecting BMW’s commitment to offering seamless digital experiences.
On the exterior, the Edition 50 Jahre comes with unique M Performance components, including M Side Skirt Extensions and an M Rear Spoiler, which enhance its sporty aesthetics and also contribute to aerodynamic efficiency.
Adding to its exclusivity, the vehicle features commemorative elements such as a “50 Jahre Edition” emblem on the B-pillar and a dedicated badge in the cup holder area, serving as subtle reminders of its rare status.
The interior is equally refined, featuring Sensatec upholstery, a Luxury Instrument Panel, and Galvanic Buttons that elevate the cabin’s premium feel. In true M Performance style, the car also includes an Alcantara-wrapped centre armrest and carbon fibre gearshift paddles, creating an engaging and sporty atmosphere for the driver.
Beyond aesthetics, the model comes with an impressive suite of driving technologies. Standard features include Active Cruise Control with Stop & Go, providing ease and comfort in stop-start traffic, and Parking Assistant Plus, which aids with tight-space maneuvering. Combined with BMW’s intelligent xDrive all-wheel-drive system, the M340i xDrive delivers dynamic performance with enhanced control and precision.
Purchasing the BMW M340i xDrive Edition 50 Jahre is made simple through BMW Malaysia’s digital platform. Interested buyers can visit shop.bmw.com.my, select their preferred colour, and choose a dealership.
With a booking fee of RM3,400, customers can confirm their order and complete the transaction at their selected showroom. This streamlined online process ensures both convenience and exclusivity for discerning customers.
This release not only commemorates 50 years of the BMW 3 Series — a model that has consistently defined the sport sedan segment — but also sets a new benchmark for limited-edition craftsmanship. The BMW M340i xDrive Edition 50 Jahre encapsulates the essence of performance, innovation, and heritage.
