February was a productive month for Proton as the brand reached market highs that had not been experienced for several years.
By delivering 11,873 units (domestic and export), Proton had its best February in over a decade equivalent to an estimated market share of 27.1%, the highest for the company since September 2013.
Slow January
Proton finished the month ranked second with sales nearly doubling the January 2021 total of 5,964 units. Compared to the same month in 2020, volume has grown by 19.9% though overall, the total for the first two months of the year is still 643 units or 3.5% behind last year’s cumulative total.
With 3,345 units of the X50 delivered in February, a total of 8,141 units are now in the hands of buyers as supply slowly catches up to demand. This number is also the highest monthly volume ever achieved by an SUV in Malaysia and therefore makes the Proton X50 the best-selling SUV in its segment and overall.
Add the 1,475 units of the Proton X70 delivered in February (the highest for a C-segment SUV), and the company sold a combined total of 4,820 SUVs, its best ever performance and the most for any brand in the country.
Saga is king
The model with the highest sales however remained the Proton Saga. With 4,217 units delivered the A-segment sedan remains a popular choice amongst car buyers who value its combination of practicality, attractive design and value for money proposition. The sedan also spread its wings by being the first Proton model to go on sale in Kenya on 25 February, where it is locally assembled by Proton’s partner, Simba Corporation.
Other Proton models also performed well. The Proton Persona regained leadership in the B-segment sedan category by finishing the month with 1,818 units delivered, beating its highly acclaimed newer rivals in the process. The Proton Exora remained at the head of the C-segment MPV market while the Proton Iriz grabbed third place for B-segment hatchbacks.
This month also saw Proton launch four Special Edition models. The Proton Persona and Exora Black Edition as well as the Proton Saga and Iriz R3 Limited Edition were unveiled online on 18 February and are available in limited numbers. As of 26 February, 1,169 bookings have been placed from a total production run of just 3,500 units indicating strong interest from buyers.
Thank you PENJANA
“February continued to be a difficult month for Malaysia’s automotive industry but it turned out very well for Proton. Thanks to the efforts of the government to ensure a continuation of economic activity during the MCO, we were able to produce more cars and in so doing started to clear our backlog of orders. This is important as we need to consistently deliver on the bookings made to avoid a rush before the Penjana incentives expire at the end of June this year,” said Roslan Abdullah, CEO of Proton Edar.
