Proton experienced a notable sales boost in February 2025, with group sales increasing by 13.2%. This growth followed a slower start to the year as more car buyers returned to the market. In total, 11,232 units were sold across various business units (domestic, export, smart, and Proton e.MAS), achieving an estimated market share of 17.2%, based on a forecasted Total Industry Volume (TIV) of 65,276 units.
Proton’s Top Models Lead Year-to-Date (YTD) Sales as Saga CKD Production Begins in Egypt
While focusing on expanding its footprint in the electric vehicle (EV) market, PROTON remains committed to offering top-quality products for its internal combustion engine (ICE) customers. After just two months into the new year, three Proton models have topped their respective segments in Year-To-Date (YTD) sales.
The Proton S70 has maintained its status as the best-selling C-segment sedan in Malaysia. With a blend of performance, spaciousness, connectivity, and value, complemented by a stylish exterior, the S70 continues to earn recognition. It has led its segment for two consecutive months, selling 2,340 units in 2025.
The Proton X50, a favorite in the B-segment SUV category, continues to exceed expectations. Since its launch in October 2020, it has sold nearly 130,000 units. After selling 1,824 units in February, the X50 has reached a total of 3,259 units sold this year, solidifying its leadership in the class.
PROTON’s flagship D-segment SUV, the Proton X90, remains at the top of its segment, while the Proton X70 closed February with 746 units sold. Additionally, the Proton Saga led the overall sales with 5,024 units sold last month. The Proton Persona and Proton Iriz also saw strong sales, with 1,323 and 283 units sold, respectively.
Expansion of Export Operations and the Start of CKD Assembly in Egypt
February also marked a significant milestone in PROTON’s export operations. The CKD (Completely Knocked Down) version of the Proton Saga began production at the Ezz Elarab Elsewedy Automotive Factories (ESAF) in Egypt during the final week of February. The vehicles produced at ESAF will cater to demand from Egypt and other North African markets, laying the groundwork for future expansion.
The newly built facility, with an investment of USD 50 million and an annual production capacity of 40,000 vehicles, demonstrates Egypt’s commitment to industrial growth. The use of locally sourced components and plans for future expansion, including EV production, aligns with both Egypt’s Vision 2030 and PROTON’s goal of achieving 10% of its sales volume from export markets by 2030.
Proton e.MAS 7 Leads EV Market as Export Shipments Begin
The Proton e.MAS 7, the first electric vehicle from a Malaysian OEM, has been well received by EV enthusiasts. Over 4,500 bookings have been made, and buyers are eager to take advantage of the early bird packages.
In February, 580 units of the Proton e.MAS 7 were delivered, bringing the total number of units delivered to over 1,000. This achievement underscores the growing interest among Malaysians in transitioning to electric vehicles, provided the overall offering meets expectations.
The Proton e.MAS 7 is also poised for success in export markets. In February, 50 units were shipped to Nepal ahead of its official launch, with additional units sent to Singapore and Trinidad & Tobago for evaluation.
Looking Ahead: Sales Recovery and Future Plans
“February’s sales recovery followed a slow start to 2025. While some uncertainty regarding buyer liquidity remains, our volumes are on the rise,” said Roslan Abdullah, CEO of Proton Edar. “PROTON is focused on boosting sales across our range of ICE products while leading the EV market. The early success of the Proton e.MAS 7 sets a strong foundation, and our next challenge is to keep the momentum going as we prepare for more model introductions later this year.”
