Proton today announced that its export business has grown by 10.6% this year compared to 2019, despite global restrictions put in place to curb the coronavirus pandemic.
But that is not all, as Proton will be further growing its presence internationally with few upcoming launches in various markets.
In this month itself, Proton will be launching the new Saga in Bangladesh, Egypt, as well as Nepal, followed by the Proton X50 which is expected to make its debut in Brunei within the next few weeks.
“While local market leadership is one of our targets, it is equally vital for the Proton brand to build up its presence internationally, representing both the company and Malaysia. This was part of the 10-year plan that was devised at the beginning of our strategic partnership with Geely,” said Dato’ Sri Syed Faisal Albar, Chairman of Proton Holdings Berhad.
“However, parts of the export plans were affected by the COVID-19 pandemic as each country had different responses and restrictions. Still, thanks to our diligent work and the strong support of various government agencies, we are finally getting back on track. Therefore, in just a few short weeks, we will be announcing the commencement of CKD and sales operations in Kenya and Pakistan as well as the international market debut of the Proton X50 in Brunei,” he added.
Exports of Proton cars began with the Proton Saga in 1989 and since then, 405,267 units have been sold in various markets globally.
As of the end of November 2020, the number of Proton vehicles exported to other countries had already exceeded the total from the year before, and the upwards trend is expected to continue in the near future.
PRESS RELEASE
PROTON TO GROW EXPORTS IN 2021
While PROTON has continued to buck the local industry trend with steady
growth in 2020, its export activities have also been able to sustain some momentum.
PROTON’s export business has grown 10.6% so far this year despite global restrictions put in place to curb the coronavirus pandemic. As the company strives to meet strong local demand for its products in December, traditionally the best month for automotive sales, PROTON will also be growing its presence internationally thanks to an unprecedented launch
schedule.
As many as five market introductions will take place in the coming weeks with one marking the export market debut of the Proton X50, and another two signifying the kick-off for local assembly and sales of Proton vehicles
in other markets.
“While local market leadership is one of our targets, it is equally vital for the Proton brand to build up its presence internationally, representing both the company and Malaysia. This was part of the 10-year plan that was devised at the beginning of our strategic partnership with Geely,” said Dato’ Sri Syed Faisal Albar, Chairman of PROTON Holdings Berhad.
“However, parts of the export plans were affected by the COVID-19 pandemic as each country had different responses and restrictions. Still, thanks to our diligent work and the strong support of various government
agencies, we are finally getting back on track. Therefore, in just a few short weeks, we will be announcing the commencement of CKD and sales operations in Kenya and Pakistan as well as the international market debut
of the Proton X50 in Brunei,” he added.
Aside from the aforementioned countries, Bangladesh and Egypt will also be hosting virtual product launches for the current Proton Saga this month. This will be followed by a similar launch to occur in Nepal just as the year
draws to a close.
Exports of PROTON cars began with the Proton Saga in 1989 and since then, 405,267 units have been sold in various markets globally. At the end of November 2020, the number of PROTON vehicles exported to other countries had already exceeded the total from the year before.
