Smart Malaysia has officially expanded its footprint with the opening of two new dealerships: HK Electra – smart Kuantan in Pahang and Ghee Hua – smart Kuching in Sarawak.
This strategic move reinforces Smart Malaysia’s commitment to providing greater accessibility to premium electric vehicles (EVs) and advancing Malaysia’s transition towards new energy vehicles (NEVs). Both dealerships will also feature the Proton e.MAS lineup, broadening consumer choices in the growing EV segment.
Growing EV Demand Drives Expansion
“Our expansion into Kuantan and Kuching reflects the increasing demand for premium EVs in Malaysia,” said Zhang Qiang, Chief Executive Officer of Smart Malaysia. “We are committed to making EV ownership more accessible through an expanded dealer network and enhanced customer experiences.”
With a total of 11 dealerships nationwide, Smart Malaysia continues to spearhead the shift towards intelligent electric mobility. The launch of these new showrooms underscores its dedication to EV adoption, offering both Smart and Proton e.MAS models to support Malaysia’s growing interest in sustainable transportation.
HK Electra in Kuantan: A Hub for EV Enthusiasts in the East Coast
Since its establishment in 2007, HK Electra – smart Kuantan has evolved into a key player in Malaysia’s automotive sector. Initially a Proton 2S outlet, it expanded into a 4S center in 2018 and has since achieved numerous accolades, including the No. 1 Diamond Grand Award (2023 & 2024) and Best CEO Award.
Strategically located in Indera Mahkota, Kuantan, the 695m² showroom features four display units and six EV chargers, including two 120kW DC fast chargers, making it a pivotal destination for EV owners in the East Coast. HK Electra has also demonstrated strong sales growth, with Proton car sales increasing from 1,071 units in 2021 to 1,623 units in 2024.
“As a long-standing automotive player, we are proud to expand our portfolio with the Smart brand and be at the forefront of Malaysia’s EV revolution. Smart’s innovative technology and customer-centric approach align perfectly with our vision of delivering exceptional automotive experiences.” – Ms. Susan Leong, Dealer Owner, HK Electra Sdn Bhd.
Address: No 6, Jalan Indera Mahkota, 3/1, 252000, Kuantan, Pahang.
Ghee Hua in Kuching: Elevating the EV Experience in East Malaysia
A trusted name in Sarawak’s automotive industry, Ghee Hua is making a bold move into the EV market by offering both Proton and Smart electric vehicles. This expansion aligns with Proton’s entry into the premium EV segment, combining Geely’s advanced engineering with Mercedes-Benz’s design expertise for an unparalleled driving experience.
Recognized with prestigious awards such as the Consumers’ Choice Award (2023 & 2024) and the Top Merchant & Marvelous Award (2023), Ghee Hua follows the Smart Space & Service Center model, ensuring a seamless and customer-centric experience.
“The opening of smart Kuching marks a new era of electric mobility in Sarawak. As a trusted automotive dealer, we are excited to introduce Smart’s innovative EV solutions to East Malaysia, empowering customers with cutting-edge technology and sustainability-driven choices.” – Mr. Kevin Law, Dealer Owner, Ghee Hua Co. Sdn Bhd.
Address: Lot 136-137, Jalan Abell, 93100 Kuching, Sarawak.
Exclusive Smart Malaysia Deals in February 2025
To celebrate this expansion, Smart Malaysia is rolling out an exclusive “Feb-ulous Deals” campaign throughout February 2025. Customers can enjoy:
- Instant 10% savings
- Up to RM31,000 in value for Smart #1 and Smart #3
- A complimentary smartCharge Home Charger with standard installation
- RM1,000 worth of charging credits
- Exclusive corporate benefits
As Smart Malaysia continues to drive the country’s EV revolution, now is the perfect time for consumers to explore the future of electric mobility.
For more details, visit my.smart.com.
