Following the government’s recent announcement of zero sales tax for cars sold in Malaysia for a six month period beginning 15 June 2020, PROTON will reduce its car prices by 1.2% – 5.7%. The updated prices are as below for each model:
Proton Saga
Discount: Up to RM500
New Price: RM32,400 to RM39,800
Proton Iriz
Discount: Up to RM800
New Price: RM36,200 to RM49,900
Proton Persona
Discount: Up to RM900
New Price: RM42,100 to RM53,700
Proton X70
Discount: Up to RM7,000
New Price: RM89,900 to RM115,800
Proton Exora
Discount: Up to RM2,500
New Price: RM57,300 to RM64,800
These prices will be effective for the duration of the incentive period, a measure designed to boost the economy as the country emerges from its COVID-19 induced lockdown.
The Company is also deploying several strategies to spur growth in sales while keeping in mind buyer sentiment will err on the side of caution for the rest of 2020. These include deploying strict social distancing and disinfection measures at its showrooms and service centres while promoting the use of online bookings for contactless transactions.