The all-new Subaru Levorg has been named 2020-2021 Car of the Year Japan. The wagon beat the new Honda Jazz and the Toyota Yaris to grab the title.
The last time Subaru won the title was with the Impreza Sport back in 2016. This is also the third time Subaru is winning the Japan Car of the Year award.
Having sold12,594 units as of the 6th of December, the all-new Levorg even exceeded the company’s monthly sales target by 2,200 units in Japan.
Most notably, the innovative nature of new Levorg has been well received as a 94% of customers have chosen the trims equipped with “EyeSight X”, Subaru’s advanced driving assist system.
The Levorg was selected as the overall Car of the Year in Japan by a jury panel comprising 60 members, for striking a good balance between “advanced safety”, “sportiness”, and “practicality/utility”.
“It is a great honor that the Levorg has been recognized with this distinctive award,” said Tomomi Nakamura, president and CEO of Subaru Corporation.
“I would like to thank our customers and all other stakeholders for their continued support for Subaru. We will continue to enhance our efforts to offer an ‘enjoyment and peace of mind’ to all customers.”
In addition to Car of the Year Japan, the other awards given were Import Car of the Year that went to the Peugeot 208, Design Car of the Year award that went to the Mazda MX-30, Technology Car of the Year award that was clinched by the Audi e-tron Sportback, Performance Car of the Year award that was grabbed by the BMW Alpina B3, and the “K Car of the Year” award that went to the Mitsubishi eK Cross Space.
PRESS RELEASE
All-New Subaru Levorg Wins 2020-2021 Car of the Year Japan
Tokyo, December 7, 2020 – Subaru Corporation is pleased to announce that the all-new Subaru Levorg has been named 2020-2021 Car of the Year Japan. This is the third time Subaru has been awarded the honor, following the Impreza Sport/G4’s win in 2016.
Based on the Grand Touring Philosophy pursued among Subaru engineers to develop a car that allows the driver and passengers to ”go further with more comfort, safety and enjoyment,” the all-new Levorg has been developed as a performance wagon with evolutionally enhanced values of “advanced safety”, “sportiness” and “wagon practicality/utility” utilizing Subaru’s latest technologies.
By December 6th, 2020, total order for the new Levorg counts 12,594 units, exceeding the pace of its monthly sales target of 2,200 units. Most notably, the innovative nature of new Levorg has been well received as a 94% of customers have chosen the trims equipped with “EyeSight X”, Subaru’s advanced driving assist system.
“It is a great honor that the Levorg has been recognized with this distinctive award,” said Tomomi Nakamura, president and CEO of Subaru Corporation. “I would like to thank our customers and all other stakeholders for their continued support for Subaru. We will continue to enhance our efforts to offer an ‘enjoyment and peace of mind’ to all customers.”
2020-2021 Car of the Year Japan Awards
Passenger cars officially announced in Japan between November 1, 2019 and October 31, 2020 are eligible and a jury of up to 60 members selects the winner by voting. In addition to “Car of the Year Japan” and “Import Car of the Year,” awards are granted in “Design Car of the Year,” “Technology Car of the Year,” “Performance Car of the Year” and “K Car of the Year” categories in the 2020-2021 Car of the Year Japan Award.
