Proton has just shared its sales results for the month of May 2020, in which the Proton Saga was the best-selling car in Malaysia.
According to Proton, this is the first time the updated 2019 model has managed the feat, which also makes it the most popular A-segment sedan in the country last month.
And then we have the Proton X70, which retains its position as the best-selling C-segment SUV in the country.
As for other models, Proton said that the Proton Persona was the best-seller in the B-segment sedan category, while the Exora remains at the top of the C-segment MPV market.
Coming back to cumulative figures, Proton actually sold 5,676 vehicles in May 2020, accounting for an estimated market share of 23.3%.
During the same month in 2019, the Company sold 10,611 units, marking a difference of 46.5% and a reflection of the challenging market conditions arising from the COVID-19 pandemic.
The 5,676 units in May, which is an improvement of 73.2% compared to March 2020, were sold despite the need to comply with the standard operating procedures of the CMCO.
Unfortunately, Proton’s year-to-date (YTD) sales volume reduced by 23.3% for the first five months of the year, while Total-Industry-Volume (TIV) is estimated to have shrunk by 48.7% over the same time period.
In terms of market positioning and market share, Proton remains the second most popular car brand in Malaysia with a YTD market share of 21.1%, which is in-line with targets set for the year.
For the month of June, PROTON will continue to offer better value to entice car buyers. Purchasers of the Proton X70 will be eligible for 0% financing for the first year, subject to a set of terms and conditions.
Beginning 10 June, the Company will also be introducing a reward programme for Malaysian frontliners, specifically nurses, doctors, members of the police and army as well as Ministry of Health (MoH) and Ministry of Home Affairs (MoHA) staff.
Called the Credit Shield Protection Programme, it offers eligible buyers of any Proton model free personal insurance coverage of up to RM50,000 for five years covering death, accidental death and permanent disability.
